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To be the most globally recognized brand from Bali and flow the success back to restore the island
Staying true to our slogan: Support Local - Reach Global - Give Back to Bali, our objective is to truly showcase the incredible wonders and gifts that this island gives us in abundance, to the rest of the world. Whilst always remaining conscious of the island’s beating heart, giving back to all those parts of Bali that can do with our help.
We are a family of 6, experts in our respective fields, from experienced roasters, barista trainers and sale people, and the very best local marketing and design talent. We foster a culture of equality, hard work and togetherness with the design that each member is vital to the success of the brand.
We use the very best Arabica beans from the volcanic soils of the Kintamani region of Bali, to curate our coffee blends. Proudly roasted fresh in our roastery in Tabanan, with our expert team. Beyond this we are working with Indonesia's best manufacturers for our single drip bags and coffee pods.
Proceeds from the coffee sales sold through our cafes are given directly back to the small farmers who supply us. Enabling a better livelihood for each individual farm worker and also support better sustainability and infrastructure into the land
Integrating the blind and disabled community in our workforce and also collaborating with the blind community to produce a very special cold brew with proceeds going to blind teenagers.
Raising money through our hotel single drip bags we encourage guests to enjoy a premium coffee versus instant, and subsequently donating to worthwhile causes to retore Bali's reefs and also clean plastic waste from the breaches.
Today this is our core focus to build the footprint and our coffee drinkers around Bali and allow them to experience IOG. Although low margin this helps our visibility to help market the brand, and we will continue to grow our venues with our dedicated sales team.
Our brand is synonymous with Bali itself, and what we represent becomes a very appealing product for short term tourists visiting! The primary element in this channel is the in room hotel drip bags for immediate consumption with donations to multiple charities and then take away 30pc gift packs added to their hotel bill.
An increasingly used sales channel for Indonesia and already quite evolved around the world is online shopping models. Particularly in Bali, Shopee and Tokopedia, which are storefronts are active and will continue to grow and be a major revenue stream. Following the popularity in other markets like grind.co.uk we will be offering tailored subscription plans to drive consumption and loyalty.
One of the most exciting strategic building blocks for the brand, is establishing our oen coffee shop culture for tourists vsiting the island. Providing a very artisan coffee experience during the day with our 5 blends in many varieties, and then transforming to a premium coffee cocktail venue, with home made coffee alcohol, in the evening. Coupled with a beautiful store of local Bali art, and coffee accessories from ceramics and wood
Quite possibly the biggest volume for us is through the modern trade channel. Having built a known and respected brand, and working with our product manufacturing partner Xtrat to secure the BPOM licence requirements. The goal is to enter the local retailers like Peptios, Fresca & Cocomart and once the brands more well known farthee afield leverage Ryan's network in Supermarkets in Europe and America.
Bali, significantly more so than Indonesia, is known and loved around the world..There exists a nostalgia from visitors having left the island and the amazing coffee experiences they had here. Giving them the opportunity to relive this moment in their home countries will be done with our distribution partners
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