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This is a simple one and we use each channel for a different purpose in the timing of our key strategic initiatives.
An element of this is that the first 2 years have been kept relatively conservative but also, we believe it will take time to get traction in each channel and once established firmly then the demand for the coffee grows exponentialy.
As you can see our int. distribution channel becomes clearly are most important and strategic channel, as per the business plan and the strategy. However, for the first two years it is slowly gaining traction and after 2-3 very likely distribution deals to Europe and America, then the business has a massive inflection point
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